Mastering the Myth
How many of your digital processes come pre-packaged from the old world of paper and landlines? How many come as a patchwork of digital and traditional components that are actually making the process more complex for your customers, and for you?Digital isn’t supposed to add complexity. It’s supposed to make things simpler.
If your company’s digital transformation is creating costs and confusion, you’re missing a crucial step. You’ve fallen for the myth that going digital just means digitizing your existing approach — or worse, only digitizing parts of it.
Before you move “the way you’ve always done it” to digital, consider bringing in some fresh pairs of eyes. Instead of reinventing the wheel, you might find the best solution doesn’t look like a wheel at all. And that’s when you’ll know you’re truly going digital.
Source : http://www.cmswire.com/digital-experience/busting-the-biggest-digital-transformation-myth/?