What can traditional organizations learn from digital natives? In this interview, Google’s VP of US sales and operations explains how the company’s culture developed and continues to be nurtured.

It is always enlightens (or so everybody thinks) to look at what Google does. Many tips and tricks here but I would retain just one: their analytics-based approach, where every opinion and position must be backed up by the data. Stated otherwise, decision making is fact-based, not myth-based! Sounds familiar?

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